WD’s evolution from a Mindful to a Soulful Beauty Practice

When you find yourself to be the odd one of the bunch, it is even more important to take time to actually define who you are. You do this for yourself and also for the world. If you don’t, others will define it for you, and one day you’ll wake up to a life designed by others rather than by your heart.

When I started my work in skincare I was definitely the odd one of the bunch. I didn’t fit in within the beauty industry, its synthetic skincare products, 5 step routines and application of machines rather than hands in the treatment rooms. I was all about skin-healing plants, healthy food, and a whole lot of face massage. It may be hard to believe today but at that time (late 90’s) my approach was very forward and breaking ground was not always easy. It took a while but eventually I found words to describe my ‘unique’ approach. I called it the ‘MINDFUL BEAUTY PRACTICE’. It felt great to find words which honestly represented the essence of my work. They spoke to the fact that I was being mindful about the products and ingredients which I used on my client’s skin, the foods for healthy skin I recommended, and the impact that my practice had on the environment. It was also an invitation for my clients to become mindful in their daily practice, mindful about seasonal changes and the intricate connection of the skin to their internal health both physical and emotional. And that’s how I defined what I did for myself and the world at that time.

Yet there is another layer. A natural evolution takes place when the nexus of the self shifts from the mind to the heart; the seat of our soul. It’s not that we want to disregard the mind but rather we choose for the heart to be the guide in all that we do. And then the mind harmoniously follows.

In the world driven by overwhelm, confusion, countless people presenting themselves as experts and new products popping up on the market every day, it’s become very important to be guided by our heart and our intuition in terms of our relationship to ourselves. Personally and as a business I have arrived at this point.  Thus, a SOULFUL BEAUTY PRACTICE more appropriately defines where I create from and the impact of such a beauty approach on you and your life. 

I see you as whole, confident and guided by your heart. I honour your beauty and your innate wisdom and I feel blessed to be part of your personal skincare experience. And if the word ‘soulful’ will make it into your beauty practice, then I trust that together we’ve made the world a better place!

Magdalena